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And Launch!
We’ve talked about how closely aligned Sales and Marketing need to be in the planning of customer journeys. However, there is still a great deal that needs to be done once you’ve launched your...
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No More Fishing with Nets
There are many levels of customer-centricity and some organizations choose to orient themselves along the furthest edge of this spectrum by changing their sales and marketing orientation towards...
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More Than Just Money, pt. 1
We’ve talked a great deal about how understanding your customer makes it more likely that you’ll get conversions short term and longer term revenue from customers. The cost to keep existing customers...
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More Than Just Money, pt. 2
Last week we talked about how making the change in mindset to being your customer’s strategic partner will yield great value in your transformation. There was just so much to say, however, that we only...
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Second Time Lucky
Living in the Information Age has some great benefits in terms of the breadth and depth of knowledge available to the average person. However, the sheer volume of options also means that you often get...
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Spearfishing 101
We’ve talked previously how some organizations are going to the most customer-centric type of marketing transformation possible, towards account-based marketing (ABM) and how that requires some basic...
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Once Upon a Time
One major trend that many organizations are integrating into their marketing transformations is a deeper focus on storytelling. This may be because of the value storytelling seems to bring to brands....
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Just Another Pretty Face
In the span of two days, I heard people in both my personal and professional life talk about the issue of how crowded the marketplace is with vendors and how hard it is to choose one vendor over...
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Changing Perceptions in Agile
The term ‘Agile marketing’ is popping up in a lot of marketing forums lately so I thought it might be a good idea to look at more of the practical issues of using Agile. We’ve talked about common...
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It Only Looks Real at First Glance
Most information for marketers about social media focuses on execution best practices without regard to the underlying concept that makes social media so valuable, authenticity. Both gut instinct and...
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